OnYou: Magnetic Mobile Accessories

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How We Became Magnet Experts

How We Became Magnet Experts

Our flagship product and namesake is a magnetic smartphone accessory called OnYou – with a universal application as well as a custom case for the Apple® iPhone 6. To design the product, we had to learn everything we could about magnets: from their pull strength and the real-world conditions that can affect it to how magnets are processed and affected by other manufacturing processes down the line.

Magnets in mobile accessories aren’t entirely new – magnetic tablet covers by Speck and Logitech have filled the aisles of big box stores like Wal-Mart, Target, and Best Buy for some time now.  Despite the relatively unremarkable nature of magnetic accessories, we’re always asked about magnets, their properties, and their effects on both technology and a person’s health. This is different area of knowledge – beyond how magnets work with each other and the materials in our product and into how everything interacts with magnets.

Our expertise in magnets came incrementally. It started with simple research around the internet – some scholarly articles on magnets and safety, for example:

  1. https://nccih.nih.gov/health/magnet/magnetsforpain.htm
  2. http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1976658/#r1-18

As we progressed we sought information from more established experts. Scientists from magnetic laboratories like the ones at George Washington University and manufacturing experts that we made contact with from tradeshows like CES. Eventually we needed to hire out consultants – seeking engineers from Harvard University, MIT, and the University of North Carolina. It didn’t happen overnight, but the ground we’ve covered in pioneering a small segment of the mobile accessories market shows in our products.

I hope you’ll agree!


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