It’s been a few weeks since we sent out our Kickstarter rewards to backers – culminating our company’s successful campaign on the site. The Kickstarter was a tremendous help. The campaign lent credibility to a young startup that didn’t have a lot to hang its hat on. It allowed us to pursue some tremendous opportunities with CES, Under Armour, the University of Maryland, and George Mason University we otherwise wouldn’t have gone after.
More lasting for me were the intrinsic benefits. Kickstarter was initially such a foreign concept to me. I first heard about it when some friends from college launched their Mason Shaker on the site and surpassed their $5,000 goal. I was so impressed by their work but it was a real jump for me to go from hearing about a thing to participating in it.
It started with friends and family. Not to get sidetracked, but I’ve long been fascinated by how fortunate we are to live in a place and time where bonds rarely need be tested, but how that same abundance leaves doubt as to who can be counted on when needed. I’ll never forget the early support from family, friends, and eventually the unaffiliated that came to know and become interested in the product.
Thank you to our backers!